Hong Kong local brand KALOS collaborates with Netflix’s sensational Korean drama Squid Game once again! Reminiscing about Season 2’s collaboration, KALOS launched a series of products that redefined the concept and creativity of “LUB”. KALOS always encourages creators to step out of the comfort zone and explore the unknown. Never bound by shapes or colors to be inventive, this is exactly the core value of the brand.
This summer, KALOS continues the Netflix “Squid Game” craze, bringing new characters and elements from the final season of the drama, hyping up the game spirit in Hong Kong and setting foot at the heart of Tsim Sha Tsui – K11 Art Mall. From today until July 27, KALOS will lead audiences into the world of “Squid Game,” dropping KALOS x Squid Game Pop-Up store.
KALOS x Squid Game series uses the brand’s unique “LUB” elements to transform characters and classic scenes from the drama into collectible ”LUB” collection. Each product is meticulously designed, showcasing not only a static display but also offering interactive fun. To celebrate the launch of the return of “KALOS x Squid Game Season 3” Collaboration, KALOS is launching a completely new global limited edition: EPIX Series, featuring 8 different 40cm tall Squid Game figures that’s built in more than two thousand lubs in one. In addition, the iconic Jumbo Series, blind boxes, bluetooth speakers, keychains, stickers and many more will also be returned.
KALOS x Squid Game takes over K11 Art Mall
“KALOS x Squid Game Season 3” collaboration returns amidst popular demand, stepping foot at K11 Art Mall from July 1-27. Inspired by the iconic Squid Game staircase, KALOS has recreated the intermediate space into a disoriented design installation at K11 Piazza area, displaying two 1.7-meter tall Young-hee and Chul-Su figures, as well as three 1.5-meter tall masked soldier figures, creating a jarring sensation for visitors to have a taste of the show’s unsettling atmosphere. KALOS also displays the first-ever 40cm tall EPIX series in the outdoor area, allowing fans to officially enter the KALOS x Squid Game zone.
Following the floor stickers from K11 Piazza to the KALOS x Squid Game Pop-up store, located next to the K11 Art Mall Mody Road car park entrance. The store kept a playful, aesthetic playhouse theme, opening the shop with EPIX series displayed in the front window to the line up of KALOS collaborated products. The highlight of the pop-up store would be an actual themed Squid Game staircase at the corner, allowing customers to take photos as if you’re one of the players in the game. A 1.5-meter tall front man also lurks inside the store, standing at the top of a mysterious and futuristic tunnel, waiting for audiences to discover him.
After a full shopping experience at the store, customers can navigate to the 2/F of K11 Art Mall for KALOS x Squid Game scenic display exhibition. KALOS has used “LUB” to recreate X iconic Squid Game scene for the audience to enjoy.
KALOS EPIX Series Drop
First Limited Edition: KALOS x Squid Game EPIX Series
The EPIX Series is KALOS’s global exclusive and first-ever 40cm “LUB” figure series. Originally a not-for- sale display item at the previous pop-up store, however, these lovable figures have unexpectedly received a high demand of inquiries. In response to enthusiastic fan requests, the brand is launching this product as a limited edition series. The Squid Game 40cm “LUB” figures come in 8 different characters— 2 different outfits for Young-hee, Chul-Su, masked worker, soldier and manager, a black-masked soldier and the Front Man. Every EPIX figure requires at least 1,300 “LUB” to assemble, and it also comes with a small figure as a pair and two small spotlights. The EPIX Series is priced at HKD$1,880, with each model limited to 100 pieces, available while supplies last.
KALOS x Squid Game: Jumbo Series
KALOS’s 25cm tall Jumbo Young-hee was a very popular item among fans. Therefore, the character will return this season with her companion Jumbo Chul-Su! The new Jumbo Young-hee will be dressed in her new costume, alongside her companion Jumbo Chul-Su, whose arms can rotate in 4 sections and combining both figures, they could perform rope jumping, instantly bringing everyone back to the game. This jumbo series also features a masked worker next to them, who will dance to the music. Jumbo Young-Hee 2.0 and Jumbo Chul-Su are both priced at HKD$399.
In addition, the masked worker also joins the KALOS Jumbo series. The Jumbo Worker resembles the new game in the series, holds a blue circle flag symbolizing advancement and a red cross flag symbolizing defeat in each hand. When the button is pressed, the masked worker will raise the corresponding flag. The mask worn on the face is a magnetic design and comes with three masks (circular, triangular, and square) for interchangeable usage. Removing the mask also reveals its true face. The Jumbo Worker also comes with a mini recording soundbox that can record up to 30 seconds of audio, priced at HKD$459.
KALOS x Squid Game:
Staircase Maze Bluetooth Speaker (HKD1,599/each)
The colorful staircase maze is undoubtedly one of the most recognized locations in Squid Game. KALOS has recreated the scene with LUB to meticulously restore its details with door frames, windows, CCTV, corridors, armed masked soldiers, and guard posts in the staircase maze. This product is a Bluetooth speaker, making it not just a display item but also functional. Inside the maze, you may find a mysterious key, guarded by the Front Man. By inserting the key into the keyhole on the right side of the staircase maze can wind it up, recreating the classic scene of masked soldiers leading players into the game. The Staircase Maze Bluetooth speaker is priced at HKD$1,599.
KALOS x Squid Game: Piggy Bank Bluetooth Speaker (HKD749/each)
“Squid Game” deeply captivated audiences with its human struggle and intense plot. In Season 2, the scene where the male protagonist talked to the piggy bank-shaped speaker in the limousine left quite an impression. KALOS specially developed an equivalent Bluetooth speaker that used a brushed metal texture, paired with a black and white checkerboard design base and a hidden lighting function as a piggy bank. The Piggy Bank Bluetooth Speaker comes with the base, measuring approximately 17cm in height and 14cm in both length and width, with a suggested retail price of HKD$749.
KALOS x Squid Game: Blind Box Series
KALOS brought back the Blind Box Series from the previous collection, infused with the final game’s plot twist elements. A collection of 9 blind boxes will be released, showcasing the strong versatility of “LUB”, with exquisitely detailed miniature models that are easy to assemble and collect. The 9 blind box scenes include: taking a headshot before entering the game, masked soldiers in the guard room, the protagonist with red hair in front of an ATM, VIPs with lion masks enjoying the game in the VIP room, the marbles game in the sports arena, masked workers driving the coffin transport vehicle, and the Red Light, Green Light game scene with Young-hee and Chul-Su dolls. The series also includes a mysterious hidden blind box; you’ll need luck to reveal its contents. Opening a blind box is like an adventure. Each blind box is priced at HK$108.
KALOS x Squid Game: Keychains
KALOS also launches a series of “Squid Game” Season 3 ornaments, including 4 character keychains (HK$88) — the Front Man with a square black mask, Young-hee, Chul-Su, and an electroplated golden piggy bank; 2 beaded charms (HK$168) — Young-hee and a triangular masked soldier; 2 plush doll hangers (HK$148) — Young-hee and Chul-Su; and 1 classic KALOS “LUB the LOVE” ornament (HK$88), totaling 9 items. Through this series of keychains, KALOS brings classic elements from the drama into daily life, allowing fans to always carry “Squid Game” characters with them.
KALOS x Netflix “Squid Game” Season 3: Illustration Merchandise
On top of KALOS LUB products, a series of illustration products including: 4 metal charm sets (a set of three charms, HK$68 per set), 5 single large stickers (HK$12 each), and 1 A5 size sticker (HK$39) are available at the store.
KALOS x Squid Game Scenes Scattered Across K11 Art Mall
After visiting the pop-up store and the installation at the Piazza outdoor space on the ground floor of K11 Art Mall, you may also find traces of KALOS x Squid Game inside the mall. On the 2/F, you may find a KALOS x Squid Game themed vending machine, putting blind box and keychain available for purchase! Besides the machine, there is a Squid Game scenes that’s curated with LUB, allowing everyone to admire the exquisite details of KALOS craftsmanship up close.
KALOS x Squid Game Pop-up Store Details
Date: July 1, 2025 (Tuesday) to July 27, 2025 (Sunday)
Time: 11am – 9pm
Venue: G36, Ground Floor, K11 Art Mall, 18 Hanoi Road, Tsim Sha Tsui
Pop-up Store Special Offers:
- Follow KALOS Instagram/Facebook to receive a mysterious small gift.
- For every purchase of HK$1,000 or more, you will get one gashapon chance to randomly redeem a gift. The “Squid Game” gashapon machine is located on 2/F of K11 Art Mall.
