Vinexposium announces the opening of visitor registration for Vinexpo Asia 2026 , taking place from 26 to 28 May 2026 at the Hong Kong Convention and Exhibition Centre (HKCEC) . As the wine and spirits industry adapts to changing market dynamics and consumption patterns across Asia, the event will once again bring together international industry professionals to address the Greater China market, with Hong Kong reaffirmed as a strategic meeting point for regional trade.
A UNIFIED FORMAT REFLECTING MARKET EVOLUTION
First introduced in Paris in February 2026, the new Vinexposium format bringing together Vinexpo Asia, Be Spirits and Be No will also be rolled out in Hong Kong. Designed to reflect the evolving structure of the beverage alcohol market, it covers wines through Vinexpo Asia, spirits, beer, cider, sake and innovation within Be Spirits, and alcohol-free products showcased in Be No, offering trade professionals a clearer and more comprehensive view of today’s consumption dynamics.
A CLEAR REGIONAL FOCUS
Hosted in Hong Kong, Vinexpo Asia 2026 is designed to address the Greater China market, with a strong focus on Mainland China, Hong Kong, Macau and Taiwan, while also engaging mature markets such as Japan and South Korea, as well as selected trade professionals from Southeast Asia. The Singapore edition of Vinexpo Asia, held on alternate years, places a stronger emphasis on Southeast Asia. Together, the two editions form a coherent regional approach, reflecting the diversity and specificities of Asia’s wine and spirits markets.
The previous Hong Kong edition, held in 2024, brought together 1,032 exhibitors from 35 countries, welcomed over 14,000 trade visitors from 60 countries, and facilitated over 4,200 pre-scheduled business meetings.
STAYING ENGAGED IN EVOLVING MARKETS
Across Greater China, the wine and spirits market is entering a new phase, shaped by shifting trade dynamics, evolving distribution channels and changing consumption habits. While the pace of growth has adjusted, the region remains a strategic market where maintaining presence, visibility and long-term relationships is essential for international producers and brands.
In this context, Hong Kong continues to play a key role as a mature market and a meeting point for regional trade. Vinexpo Asia has been supporting the industry in this environment since 1998, providing a consistent platform for dialogue, market understanding and business connections, at times when sustained engagement becomes a strategic priority.
