Hongkong Land Set to Transform LANDMARK into Ultra-luxury Destination of Tomorrow in Central, Hong Kong

Long Hong Kong’s epicentre of luxury experiences, Hongkong Land’s LANDMARK is set to evolve into the city’s ultimate lifestyle destination for global fashionistas, epicureans, and art devotees. As a time-honoured mecca for all things opulent, LANDMARK has consistently offered exceptional experiences, and this transformation will further cement its preeminent standing.

With a total investment expected to exceed US$1 billion (HK$7.8 billion) from both Hongkong Land and its tenants, Hongkong Land is orchestrating the largest retail transformation of its Central Portfolio, situated in the heart of Hong Kong. This evolution of LANDMARK will unfold over the next three years, in phases, while LANDMARK will remain open throughout this period.

The reimagined LANDMARK will elevate Hong Kong’s luxury lifestyle to new heights, unveiling an unrivalled convergence of Maison destinations created by the world’s most coveted luxury brands, new opportunities for best-in-class dining concepts, an exquisite jewellery and watch boulevard, curated universe for beauty and contemporary fashion, as well as immersive experiential spaces dedicated to art.

Ultimate Luxury Destination
Supported by 10 of the world’s most prestigious brands and an expanded ensemble of long-standing tenants, the transformed LANDMARK will usher in a new era of ultra-luxury. Anchor tenants will more than double their footprints to over 220,000 sq. ft. (21,000 sq. m.), elevating their retail concepts across awe-inspiring two-to-eight-storey Maison destinations, some of which will be among the largest available for the brands around the world.

These expansive new canvases will grant the partnering brands unparalleled flexibility to fully realise their most ambitious creative visions. With the creation of 10 Maison destinations, the reimagined LANDMARK will become a rarefied destination offering highly exclusive experiences such as haute couture ateliers, private dining concepts, bespoke concierge services, and double-heighted salons for their Very Important Customers (VIC). Notably, four brands will have the opportunity to debut al fresco terraces, allowing their valued clientele to enjoy a glass of champagne while taking in the beauty and buzz of tomorrow’s Central.

On completion, LANDMARK will house some of the finest global expressions of these world’s most coveted luxury brands, all within less than half a square kilometre, in the heart of Hong Kong.

Upholding its holistic vision and the uniqueness of Central, LANDMARK will retain its diversified retail offering of over 200 tenants, which includes upcoming and legacy brands that have been long-term partners of Hongkong Land, some of which are exclusive to LANDMARK, Hong Kong.

Hongkong Land is also partnering with international auction house Sotheby’s to turn art appreciation into true immersion as Sotheby’s 24,000 sq. ft. (2,230 sq. m.) state-of-the-art immersive exhibition will open in LANDMARK CHATER from July 2024.

LANDMARK will also uplift its luxury retail experience by introducing a newly curated universe for beauty and contemporary fashion, as well as a jewellery and watch boulevard, which will position Central amongst the world’s most prestigious addresses such as Paris’ Place Vendôme.

Redefining Gastronomy and Hospitality
From highly sought-after restaurants to esteemed Michelin-starred indulgences, LANDMARK offers an extraordinary culinary landscape. Featuring an impressive 16 Michelin stars under one roof currently, LANDMARK will continue to reinforce its status as a global epicurean destination. Complementing recent openings such as Forty-Five and Basehall 02, LANDMARK will amplify its gastronomic repertoire with over 30 new and refreshed concepts, presenting an exceptional array of over 100 distinctive dining and drinking offerings across approximately 260,000 sq. ft. (24,000 sq. m.) of vast F&B space.

Two new-built premium restaurants are set to debut in LANDMARK PRINCE’S with a stunningly designed glass façade, offering panoramic vistas over the historically rich Statue Square. Additionally, the iconic 25th Floor restaurant and terrace of LANDMARK PRINCE’S will be transformed into a new dining and bar concept spearheaded by a coveted and innovative operator. Many more exciting new dining destinations are also in the works at LANDMARK ATRIUM.

To top it off, The Landmark Mandarin Oriental, Hong Kong, is also poised for a new chapter. Acclaimed Hong Kong designer, Joyce Wang, will infuse the hotel with exquisite craftsmanship, elevating the guest experience through reimagined wellness spaces and exciting new dining venues.

Elegance Meets Eco-Consciousness
With a strong sense of eco-consciousness, Hongkong Land has set specific sustainability ambitions for the transformation project, with extensive use of green building materials, including 100% low carbon concrete, 100% green rebar and 100% sustainable timber. Additionally, 80% of construction plant and equipment used in the project will be electric to reduce carbon emissions.

Upon completion, LANDMARK aims to secure several of the highest environmental, health and safety, and wellbeing certifications including BEAM Plus Interiors, LEED Commercial Interiors and WELL, making it one of the greenest property upgrades in Hong Kong.

(From left to right) Alexander Li, Chief Retail Officer, Commercial Property,
Hong Kong & Macau, Hongkong Land; Michael Smith, Chief Executive, Hongkong Land;
Michael Wong, GBS, JP, Deputy Financial Secretary; John Witt, Group Managing Director,
Jardine Matheson; and Alvin Kong, Executive Director, Hongkong Land, attend the
announcement event.

Charting a Global Central Concept
Hong Kong is a globally revered luxury destination. According to PwC, the size of Hong Kong’s personal luxury market is projected to reach HK$125.8 billion (US$ 16.1 billion) by 2030. Known as the time-honoured mecca hosting the city’s most discerning clientele, LANDMARK is well-positioned to capture this exceptional growth of the luxury market with its transformation plan.

The transformative move in its Central Portfolio forms part of Hongkong Land’s vision to shape a GLOBAL CENTRAL concept – establishing world-class epicentres for ultra-luxury retail, business and tourism at the heart of the world’s most dynamic cities. This GLOBAL CENTRAL destination in Hong Kong will boast a collection of the world’s most luxurious and discerning brands, cultivating a unique ecosystem with international appeal.

As Hongkong Land’s home, the reimagined LANDMARK will be a cornerstone for its global ambitions, with this model serving as the inspiration to shape an interconnected network of premier global lifestyle destinations, including in Shanghai’s West Bund area and beyond.