Central Store’s 29th Anniversary Limited Edition! Four-Day Flash Store Opening Event – Twist to Win Limited-Edition Jollibee Keychains and Various Dining Gifts!
Since opening its first store in Central back in 1996, Jollibee, the beloved global restaurant brand, has remained committed to serving great-tasting food and bringing the joy of eating to Hong Kong. For the past 29 years, Jollibee has been a fun and uplifting part of life for Hongkongers through every moment, both big and small. Now, this meaningful store has undergone a dazzling makeover, blending the brand’s classic elements with colourful, energetic designs that energise both the eyes and the palate.
Introducing the first “Chickenjoy Express” weekend-exclusive service; this revamped spot has been specially tailored for the city’s fast-paced urbanites, offering a seamless and convenient pick-up experience for city dwellers. Whether it’s a rushed office worker, a local or expat craving the “Taste of Joy”, or a tourist exploring Hong Kong, Jollibee Central store is here to satisfy every craving, turning every bite into a joyful moment to remember.
To celebrate this exciting milestone, a flash gacha giveaway will take place on opening day (September 26) and designated dates (September 27, 29 and 30). Customers will have a chance to win limited-edition Jollibee keychains, free Chickenjoy, dining vouchers, and other surprises, spreading joy across Hong Kong!
Jollibee’s Central Store Marks 29 Years of Spreading the “Taste of Joy” in Hong Kong
The newly revamped Central Store retains its two-level layout, preserving the brand’s iconic vibrant red hue and the classic Jollibee sign at the entrance, while infusing fresh, colourful, and dynamic design elements. The store bursts with energy through a palette of red, aqua-green and yellow, creating an energetic dining atmosphere.
Stepping into the transformed Central store, customers are greeted by the iconic Jollibee portrait walls, symbolising a warm welcome and serving as the perfect spot for selfies. On the lower level, a second portrait wall pairs with the “CHICKEN JOY FOREVER” tile mosaic wall, while the irresistible aroma of our signature Chickenjoy fills the air. Together, these experiences create an immersive, multisensory experience, delivering “Taste of Joy” at every turn.
“Chickenjoy Express” Weekend-Exclusive Service Debuts in Central, Bringing Joy to Busy Urbanites
Jollibee’s iconic Chickenjoy has won over the hearts of Hongkongers with its consistently crispy, tender, juicy and delicious flavour. Each piece of Chickenjoy is marinated with a special family recipe, then delicately hand-breaded and deep-fried to ensure a fresh, tender, juicy interior and crispy exterior. Dipping Chickenjoy into its special gravy adds another layer of flavour, with every bite offering a delicious moment of joy, truly embodying the essence of the “Taste of Joy” experience.
Jollibee’s Chickenjoy has consistently topped sales charts. To keep up with Central’s fast-paced rhythm, Jollibee introduces its first-ever “Chickenjoy Express” weekend-exclusive service, available on Sundays and public holidays. The Express is crafted to deliver its signature Chickenjoy faster and more conveniently than ever. Customers can now effortlessly savour each tender, flavourful bite and rediscover the simple joy of Chickenjoy.
Jollibee Mascot Shines at Central Store Reopening with Exclusive Giveaway!
To celebrate the grand reopening of its very first store in Hong Kong, the beloved Jollibee mascot will make a spectacular appearance in Central on the opening day morning (September 26), inviting customers to strike a cheerful “Cheers!” with our signature Chickenjoy for photos, creating cherished memories with fans!
The Central store is also launching an exciting flash store opening event! From the opening day (September 26) to designated dates (September 27, 29, and 30), customers spending HK$100 or more will receive a token to win exclusive prizes, including limited-edition Jollibee doll keychains, free Chickenjoy, dining vouchers, or delightful stickers, spreading joy with every moment!
Jollibee Central Store
Opening Date: September 26, 2025
Time: Monday to Saturday: 8am to 9pm, Sunday and public holidays: 7:30am to 9pm
Location: G/F & Shop A, B/F, Euro Trade Centre, 13-14 Connaught Road, Central, Hong Kong
