The highly anticipated FIFA World Cup™ is just around the corner! As the official beer sponsor supporting the FIFA World Cup™ for 40 consecutive years, Budweiser has once again joined forces with all football fans this year, bringing this electrifying vibe straight to Hong Kong under the theme “Let It Pour”.
From 9 to 16 June, Budweiser is hosting an eight-day Budweiser FIFA World Cup™ 40-Year Celebration Carnival at Avenue of Stars. The event, located at the Central Lawn of Salisbury Garden in Tsim Sha Tsui, features giant installation photo spots, free-to-play speed and football challenges, as well as a harbourside bar. Budweiser invites all fans to join the excitement and take home exclusive Budweiser FIFA World Cup 26™ limited-edition merchandise. Over the coming weekend, two of the city’s top DJs will take centre stage with live sets to elevate the atmosphere, giving fans the opportunity to welcome the FIFA World Cup™ with absolute passion and the “Let It Pour!” spirit that comes every four years.
Two Budweiser Global Ambassadors Lead the Celebration, Going All-In on the Football Fever
Since 1986, Budweiser has been the official beer sponsor of the FIFA World Cup™, standing alongside fans for 40 years and witnessing countless legendary and unforgettable moments. This year, under the theme “Let It Pour!”, Budweiser continues to celebrate side by side with fans.
In an exciting announcement, Norwegian superstar Erling Haaland, setting to make his long-awaited FIFA World Cup™ debut, will team up with Argentine football legend Lionel Messi as Budweiser FIFA World Cup 26™ Global Ambassadors, leading fans around the world to fully immerse themselves in the football frenzy.
Let It Pour Pop-Up Lands in Hong Kong, Becoming the City’s Ultimate Budweiser Fan Hub
As part of the electric vibe of Budweiser’s “Let It Pour” campaign, the Tsim Sha Tsui waterfront has become the city’s ultimate Budweiser football fan hub. The pop-up features a range of installations, including a gigantic Budweiser FIFA World Cup™ Special Edition King Can with a striking gold trophy design, a massive replica of the tournament’s official match ball, and displays showcasing the two Budweiser Global Ambassadors, inviting fans to capture unforgettable moments.
Meanwhile, fans who purchase a Budweiser draft beer (HK$50) at the event will receive a capsule machine token. Every spin wins. Prizes include exclusive, limited-edition merchandise or chips pack, with chances to walk away with the Budweiser FIFA World Cup 26™ Track Jacket, Budweiser x Adidas Limited-Edition Jersey, Budweiser FIFA World Cup 26™ Supporter Jersey, Budweiser Limited-Edition Lighter, and more, bringing the ultimate excitement straight home!
Test Your Golden Left Foot and Explosiveness to Win Budweiser World Cup Limited-Edition Merchandise
To gear up for the World Cup, Budweiser has set up an exciting competition stage, inviting all Hong Kong sharpshooters and fans to push their physical limits and football skills to the peak, completely free of charge.
The first challenge is the “Budweiser Let It Pour: Speed Challenge”, which tests participants’ physical stamina and speed. Challengers need to step rapidly on the specially designed sensor board to illuminate the lights on the screen one by one. Once all the lights are lit, the challenge is complete. If participants beat the fastest time on the leaderboard, their completion time will be recorded, and they will receive a Budweiser FIFA World Cup 26™ Classic Nations Aluminum Cup Blind Box.
The second challenge is the “Budweiser Let It Pour: Precision Shot Challenge” which tests participants’ shooting skills. Challengers are given five attempts to shoot the ball into target zones on a goal board, with each zone carrying different points based on difficulty. If a participant successfully reaches the target score, they will win a Budweiser FIFA World Cup 26™ Scarf.
Harbour Night DJ Music Performance Takes the Stage, Unleashing the Football Craze
To celebrate the start of the World Cup, Budweiser will host a free DJ party session on Saturday, 13 June, from 6:00pm to 9:00pm. Two of the city’s hottest DJs, DJ Parco and Michael Powter, will join forces to deliver an electrifying set featuring global hits and football-themed tracks. Blending pulsating electronic beats with World Cup excitement, the Victoria Harbour waterfront will set an area for a vibrant fan zone. Fans can enjoy crisp, refreshing Budweiser beer while unleashing their passion for football with the “Let It Pour” spirit.
Please visit Budweiser’s Instagram for more event details: https://www.instagram.com/budweiserhongkong
Budweiser World Cup 40-Year Celebration Carnival at Avenue of Stars
Dates and Opening Hours
- 9 June 2026 (Tuesday) 6:00pm – 9:00pm
- 10 – 12 June 2026 (Wednesday to Friday) 12:00pm – 9:00pm
- 13 June 2026 (Saturday) 12:00pm – 10:00pm
- *13 June 2026 (Saturday) 6:00pm – 9:00pm will feature live DJ sets
- 14 June – 15 June 2026 (Sunday to Monday) 12:00pm – 9:00pm
- 16 June 2026 (Tuesday) 12:00pm to 5:30pm
Location: Central Lawn, Salisbury Garden, Avenue of Stars, Tsim Sha Tsui (East Tsim Sha Tsui Station Exit J3)
