8 Brands You Need to Know for “Old Money Aesthetic”

As the allure of “Old Money Aesthetic” continues to captivate fashion enthusiasts, inspired by the obscenely wealthy portrayed in the HBO series “Succession,” we all witness a paragon personified by tailored suits, refined polo shirts, and high-quality fabrics like linen, wool, and cashmere, in neutral shades. Embracing understated elegance, these ensembles exude opulence without ostentation, shunning flashy logos in favour of enduring style.

In the realm of reality, there are 8 brands that epitomize the essence of old riches through their unwavering commitment to quality, sophistication, and refinement:

Loro Piana

It would be the first brand that people might think of when it comes to quiet luxury, the finest baby cashmere and vicuña with over-the-top craftsman from Northern Italy, just pay attention to the details and you will definitely get the ambience of generational wealth:

Brunello Cucinelli

Another Italian hyper-luxury brand, with commitment to sustainability, which has been gained the popularity over the European old money families for decades, creates a harmonious fusion of timeless elegance and environmental consciousness:

Bottega Veneta

Apart from its signature “intrecciato” woven leather items, the simplicity of the ready-to-wear pieces are the impeccable examples of what effortless chic with modern elements is about:

Ralph Lauren

Across the Atlantic Ocean, we have Ralph Lauren to be the epitome of Old Money Aesthetic with the classic polo shirts, cable knit sweaters, well-tailored blazers, just immerse into the old American styles which have passed on generations by generations:

Max Mara

Renowned for its fine wool and cashmere coats and outerwear with clean lines in earth tones, Max Mara has become the synonymous with luxury style and quality:

The Row

Founded in 2006 and named after London’s famous street for bespoke tailoring with long and prestigious history, The Row has swiftly risen to prominence, exuding the understated elegance and unparalleled craftsmanship:

Acclaimed for its exquisite craftsmanship, attention to detail, and high-quality fabrics, Brioni has been a pioneer in revolutionizing men’s fashion by the made-to-measure and bespoke suits. With its rich heritage and tradition of excellence, it remains as a symbol of classic elegance and a paragon of Italian sartorial artistry:


Founded in 1829, Delvaux is one of the oldest fine leather goods houses in the world and holds the prestigious title of “Puveyor to the Court of Belgium signifying its long-standing relationship with the Belgian royal family, which is a testament to the brand’s dedication to artisanal excellence for every leather piece: