In a dynamic collaboration between KENZO, Artistic Director Nigo, and celebrated artist VERDY, the Spring/Summer 2024 collection emerges as a vibrant celebration of street culture and high fashion. VERDY, known for his eclectic influences from skateboarding, hip-hop, and manga, brings a unique fusion of Japanese and Western streetwear aesthetics to KENZO’s vision.
The KENZO X VERDY collection, available on Kenzo.com and select stores, showcases a perfect blend of East-meets-West vibes. VERDY’s signature typography adorns a variety of garments, from woven and knitwear to denim and leather pieces, as well as bold accessories. The collection features a diverse range of items, offering a fresh twist to men’s fashion with black windbreakers, knitted jumpers, vests, and more, all boasting distinctive logos.
For women, the collection mirrors the boldness with navy knitted jumpers, cardigans, skirts, and jersey polo dresses adorned with the iconic ‘KENZO Paris’ logo. The palette of black, white, pink, and off-white extends to cropped boxy T-shirts, classic varsity cardigans, and sweatshirts, all featuring the distinctive macro logo.
Breaking traditional gender-specific fashion norms, the collection includes gender-neutral pieces like hoodies, knitted cardigans, leather motorcycle jackets, and varsity jackets with maxi logos, available in various colour combinations to cater to a diverse audience.
Nigo, KENZO’s Artistic Director, known for his legacy at BAPE and HUMAN MADE, introduces VERDY into the KENZO mix, marking their first collaborative project. The SS24 collection was unveiled at Men’s Fashion Week in Paris and Shanghai, embodying an East-West cultural amalgamation, reflecting the ethos of the House and bridging diverse artistic perspectives.
The KENZO X VERDY Collection is available on KENZO’s website and in brick-and-mortar stores globally. An exclusive pop-up store in Paris’ Champs-Élysées runs until 17 December 2023, followed by a showcase at 10 Corso Como in Seoul from 16 to 26 December 2023, providing fashion enthusiasts with an immersive experience.
obNIGO’s innovative approach to streetwear design has already earned him accolades, being the first “streetwear designer” to win the grand prize at the Mainichi Fashion Grand Prix within a year of his appointment as KENZO’s Artistic Director. The KENZO X VERDY Collection solidifies NIGO’s vision for the brand, creating a unique blend of contemporary fashion and street culture that resonates with fashion enthusiasts worldwide.
Photo from: Kenzo
