Photos: Lemaire
In the world of luxury fashion and lifestyle, there’s a certain allure to the “Old Money Aesthetic” – that timeless and refined elegance that exudes an air of sophistication and heritage. While not everyone might come from an old money family, the good news is that you don’t need to be born into it to effortlessly channel that classic, refined style. Thanks to a range of affordable brands that masterfully capture the essence of old-world charm, you can indulge in the finer things in life without emptying your pockets. We’ve curated a list of seven such brands that will help you achieve that coveted “Old Money Aesthetic” without compromising on quality or style.
Read More: 8 Brands You Need to Know for “Old Money Aesthetic”
Theory
A New York brand founded in 1997 by Andrew Rosen, known for its pioneering approach to contemporary fashion, they believe cool, expertly tailored pieces made from the best materials have the power to change the way we feel, improve the way we work, and inspire the way we live.
Lemaire
Timeless Parisian style that is cosmopolitan, sophisticated and rich in influences. Crafted from fabrics selected for their quality and designed for everyday wear, the wardrobe is eminently modular—the supple silhouettes and soft color palette allow LEMAIRE outfits to be restyled and accented over time. One of the founders, Christophe Lemaire was an artistic directorship at Hermès.
JOSEPH
Contemporary, sophisticated and effortless— the collections are defined by their quality and flawless fit. Attention to detail and a dedication to craftsmanship runs through each garment. Under the vision of Co-Creative Directors, Anna Lundbäck Dyhr and Frederik Dyhr, who joined JOSEPH in 2020, the brand continues to realign with Joseph Ettedgui’s original vision; creating a balance between fashion and a timeless wardrobe of luxury essentials.
CO
A Los Angeles-based womenswear brand founded in 2011 by Stephanie Danan and Justin Kern. The name CO reflects the designers’ collaborative partnership, as well as their philosophy behind building a cohesive, contemporary wardrobe. The brand’s essentials – a seasonless collection available year-round – reflects a foundational approach to dressing, while the ready-to-wear explores the ever-evolving definition of “classic”.
KHAITE
A women’s ready-to-wear collection that reimagines classic American sportswear for the 21st century. Designed to be cherished, each piece proposes a fresh balance of opposing elements – past and future, masculine and feminine, strength and softness, structure and fluidity – while embodying a signature sensuality and ease.
Lanificio Colombo
The world’s largest producer of cashmere and noble fibres fabrics.
Transforming cashmere, kid cashmere, yangir, kid wool, guanaco, vicuña and camelhair in products expressing the family’s passion for noble fibres. Interpreting the spirit of our times through the culture of quality.
COS
Their concept is that every piece is made to last beyond the season. With a focus on craftmanship, we bring you essentials for the modern wardrobe. Buy better, keep forever.
