In a glamorous fusion of heritage and modernity, Gucci Valigeria’s latest campaign takes flight under the creative direction of the visionary Sabato De Sarno. Captured by the lens of acclaimed photographer Anthony Seklaoui, the campaign stars global icons Bad Bunny and Kendall Jenner, epitomizing the essence of jet-set sophistication, and have made it official. This extraordinary collaboration brings to life the essence of the ’90s-inspired jet-set style, redefining luxury travel in the process.
At the heart of this campaign lies the exquisite Gucci Savoy collection, a testament to the brand’s historic craftsmanship and iconic House codes. Defined by the illustrious GG monogram and the timeless Web motif, these pieces are not just luggage; they are exquisite works of art that blend tradition with contemporary allure. Gucci Valigeria’s selection encompasses a variety of shapes and sizes, ensuring there’s a perfect piece for every occasion, be it an everyday adventure or a luxurious weekend escape.
Against the backdrop of an airport, Bad Bunny and Kendall Jenner effortlessly channel the chic sophistication of the jet-setting era. Sabato De Sarno’s creative genius shines through as the duo strolls through terminals, effortlessly carrying pieces from the Gucci Savoy collection. The campaign photographs, reminiscent of paparazzi shots, capture candid moments that reflect the couple’s effortless style and undeniable charisma.
In the hands of Creative Director Sabato De Sarno, Gucci Valigeria’s latest campaign transcends the boundaries of traditional fashion advertising. It tells a story of heritage, elegance, and the enduring allure of travel. Bad Bunny and Kendall Jenner, with their unparalleled charm, bring the ’90s-inspired jet-set style back to life, reminding the world that travel is not merely a journey; it’s an opportunity to make a statement, to embrace fashion, and to revel in the thrill of the unknown. As we embark on this jet-set journey with Gucci Valigeria, we are not just travelers; we are tastemakers, trendsetters, and visionaries, ready to explore the world in unparalleled style.
Photo from: Gucci