Loewe x On: Cloudtilt – Where Fashion Meets Performance

In a harmonious fusion of luxury and performance, Loewe, the renowned Spanish fashion house, and On, the Swiss performance brand, have joined forces to introduce their latest creation: the Cloudtilt, a lifestyle shoe that transcends boundaries in the realm of fashion and function.

This innovative collaboration represents a perfect marriage of Swiss-born engineering prowess and Loewe’s rich heritage of handcraftsmanship. The Cloudtilt, a reimagined trail running shoe, is ingeniously designed to adapt to the wearer’s movement, thanks to its sequentially collapsing clouds. This groundbreaking feature ensures a tailored fit, making each stride effortless and comfortable, reflecting On’s commitment to cutting-edge technology.

The shoe boasts the Missiongrip™ outsole, a testament to On’s dedication to performance. Its traction patterns and zig-zag channels create exceptional grip, providing the wearer with steadfast stability on any terrain. What sets this collaboration apart is the meticulous attention to detail – the outsole is crafted with hand-selected, hand-pressed rubber marble, embodying Loewe’s dedication to artisanal craftsmanship and luxury.

The Cloudtilt is not merely a shoe; it’s a statement of sophistication and style. Loewe’s influence is evident in every stitch and contour, transforming a high-performance athletic shoe into a fashion-forward accessory. This blend of form and function speaks volumes about the creative synergy between these two iconic brands.

One of the standout features of the Cloudtilt is the CloudTec Phase® technology, which delivers a smooth, ultra-lightweight walking sensation. Whether you’re navigating city streets or exploring nature trails, the Cloudtilt ensures an unparalleled level of comfort, making every step feel effortless and natural.

This collaboration represents a significant stride in the evolution of both brands. It showcases Loewe’s ability to seamlessly integrate luxury design with functional innovation and On’s commitment to pushing the boundaries of performance footwear. The Cloudtilt is not just a shoe; it’s a testament to the limitless possibilities when creativity, craftsmanship, and cutting-edge technology converge.

In the world of footwear, where style often competes with functionality, Loewe and On have redefined the paradigm. The Cloudtilt is more than a lifestyle shoe; it’s a symbol of ingenuity and collaboration, inviting fashion enthusiasts and athletes alike to experience the perfect blend of luxury and performance. As we step into a new era of fashion and sportswear, the Cloudtilt stands as a beacon of inspiration, reminding us of the extraordinary results that can be achieved when visionaries collaborate.

The price of the Cloudtilt is HK$4,100 / US$450, please visit website of Loewe or On for more details.

Source: Loewe, On